concept creation

 
 

CONCEPT CREATION

We help small and big brands to create inspirational concepts and products. We help define a unique value proposal and create meaningful contents.

 
 

PRODUCT LINES

BENCHMARK & MARKET RESEARCH

CONCEPT CREATION (PERSONa, POSITIONING, TERRITORY, CODES, STORYTELLING, EXPERIENCE, RITUAL, SENSORIAL ASPECTS)

PRODUCT ID, collectioNING AND RANGE SEGMENTATION

DESIGN DIRECTIONS

CONTENT FOR SOCIAL MEDIA

TALENT COLLABORATION

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RETAIL CONCEPTS

We create and formalize the big idea, positioning, art direction and commercial offer.

PERSONA + EXPECTATIONS

RETAIL CONCEPT (BIG IDEA, STORYTELLING, FORMALIZATION, ART DIRECTION)

PROGRAMMATION

CONSUMER JOURNEY

BRANDS + SERVICE PROVIDERS THAT FIT INTO THE CONCEPT

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